Investing

Netflix could lose 10 million subscribers next year if it doesn’t cut prices, Needham analyst says

A button for launching the Netflix application is seen on a remote control in this photo illustration in Warsaw, Poland on April 25, 2019.

Jaap Arriens | NurPhoto | Getty Images

Netflix needs a cheaper streaming option to survive the streaming wars, according to Needham.

The firm said the streaming platform needs advertising dollars to supplement about half of Netflix’s current subscription cost.

“NFLX’s price point is too high given the competitive streaming landscape. We project NFLX will lose 10mm US subs during 2020 unless it offers a service prices below its core $13/month service,” said Needham analyst Laura Martin in a note to clients on Friday.

Products You May Like

Articles You May Like

Exploring Boulder, Colorado: From College Town To Growing Tech Hub
GM CEO Mary Barra says Tesla charging deal will save the automaker up to $400 million
Here’s how the price of your beer has changed over time
Boycotts hit stocks hard. Here’s what might be next for Bud, Target and others caught in the anti-Pride backlash
Nearly 750,000 adults may lose SNAP federal food assistance after debt ceiling deal, research shows

Leave a Reply

Your email address will not be published. Required fields are marked *