Finding the right financial advisor to help with your financial needs and goals can be a very complicated process.
There are so many things to consider.
For example, every financial advisor has their own area of expertise. The services provided by financial advisors will vary based on the type of advisor but, overall, a financial advisor will assess your current financial situation — including your assets, debts and expenses — and identify areas for improvement.
Advisors use their knowledge and expertise to construct personalized financial plans that aim to achieve the financial goals of clients. A good financial advisor will ask you about your life goals and create a plan to help you reach them. That may mean discussing your budget, retirement planning, estate planning, insurance needs, long-term care or tax strategies.
A financial advisor can play a major role in helping clients grow and protect their wealth. The key is to find an advisor you trust, and it’s important to make sure they are someone who is a good match for you.
To be sure, financial advisors aren’t just for rich people — working with an advisor is a great choice for anyone who wants to get their personal finances on track and set long-term objectives. The CNBC ranking is meant to be a starting point for individual investors who are looking for a financial advisor. We hope this list will help to narrow your search.
For the fifth year in a row, CNBC unveils its ranking of top financial advisors. The CNBC FA 100 recognizes those advisory firms that best help clients navigate their financial lives.
Review the methodology which CNBC employed to determine the FA 100 ranking for 2023 in collaboration with AccuPoint Solutions. (Editor’s note: CNBC receives no compensation from placing financial advisory firms on our list. Additionally, an advisor’s appearance on our ranking does not constitute an individual endorsement by CNBC of any firm.)
2023 FA 100 List
| 2023 RANK | FIRM | HQ | TOTAL AUM | YEARS IN THE BUSINESS | ACCOUNTS UNDER MANAGEMENT | 2022 RANK |
| 1 | Luther King Capital Management | TX | $25.3B | 44 | 3,600 | 32 |
| 2 | Heritage Investment Group | FL | $1.5B | 30 | 2,002 | 4 |
| 3 | Eubel Brady & Suttman | OH | $1.8B | 29 | 1,760 | – |
| 4 | Leavell Investment Management | AL | $2.4B | 44 | 2,400 | 7 |
| 5 | Dana Investment Advisors | WI | $6.9B | 43+ | 1,490 | 2 |
| 6 | Parsons Capital Management | RI | $1.6B | 30 | 1,734 | 12 |
| 7 | Beaird Harris | TX | $1.3B | 27 | 2,852 | 44 |
| 8 | Halbert Hargrove Global Advisors | CA | $2.7B | 34 | 4,240 | 8 |
| 9 | The Burney Company | VA | $2.5B | 49 | 4,229 | 9 |
| 10 | Sheaff Brock Investment Advisors | IN | $1.2B | 22 | 1,947 | 68 |
| 11 | Pittenger & Anderson | NE | $2.4B | 28 | 1,974 | 13 |
| 12 | Godsey & Gibb Wealth Management | VA | $1.2B | 38 | 1,705 | 22 |
| 13 | Wetherby Asset Management | CA | $7.2B | 33 | 603 | 20 |
| 14 | Avity Investment Management | CT | $1.5M | 53 | 761 | 29 |
| 15 | Phillips Financial | IN | $1.7B | 19 | 2,648 | 24 |
| 16 | Acropolis Investment Management | MO | $2.1B | 20 | 4,030 | 21 |
| 17 | First Foundation Advisors | CA | $5.3B | 33 | 4,054 | 33 |
| 18 | Chilton Capital Management | TX | $1.8B | 27 | 1,747 | – |
| 19 | ML&R Wealth Management | TX | $2B | 26 | 3278 | 73 |
| 20 | Traphagen Financial Group | NJ | $1.1B | 25 | 1,720 | – |
| 21 | Ferguson Wellman Capital Management | OR | $7.7B | 48 | 969 | 17 |
| 22 | Sage Financial Group | PA | $3B | 34 | 3,567 | 63 |
| 23 | RTD Financial Advisors | PA | $2B | 40 | 712 | 18 |
| 24 | SJS Investment Services | OH | $2.1B | 28 | 919 | – |
| 25 | Madison Wealth Management | OH | $1.1B | 23 | 2,495 | – |
| 26 | Quest Investment Management | OR | $1.5B | 38 | 93 | – |
| 27 | Salem Investment Counselors | NC | $3.7B | 44 | 2,600 | 6 |
| 28 | Sawgrass Asset Management | FL | $2.1B | 25 | 227 | – |
| 29 | Retirement Resources Investment Corporation | MA | $1.3B | 17 | 249 | – |
| 30 | California Financial Advisors | CA | $1.6B | 25 | 3,216 | 27 |
| 31 | Woodley Farra Manion | IN | $1.6B | 28 | 1,156 | 1 |
| 32 | E. S. Barr & Co. | KY | $1.5B | 30+ | 848 | 86 |
| 33 | H.M. Payson & Co. | ME | $6.3B | 169 | 3,750 | 35 |
| 34 | YCG Investments | TX | $1.2B | 16 | 247 | – |
| 35 | Scharf Investments | CA | $4.3B | 40 | 6,381 | – |
| 36 | Van Hulzen Asset Management | CA | $1.4B | 22 | 2,222 | – |
| 37 | Sage Advisory Services | TX | $15.3B | 26 | 4,888 | – |
| 38 | Southeast Asset Advisors | GA | $3.2B | 30 | 1,296 | – |
| 39 | YHB Investment Advisors | CT | $1.5B | 33 | 2,660 | – |
| 40 | ZWJ Investment Counsel | GA | $3.5B | 41 | 1,900 | 38 |
| 41 | Albion Financial Group | UT | $1.5B | 41 | 2,288 | 3 |
| 42 | Ami Asset Management | CA | $1.5B | 28 | 1,260 | – |
| 43 | Lee, Danner & Bass | TN | $1.5B | 35 | 950 | 10 |
| 44 | NorthStar Asset Management | MA | $670M | 32 | 503 | – |
| 45 | Zevenbergen Capital Investments | WA | $4.3B | 36 | 243 | 36 |
| 46 | Foster & Motley Wealth Management | OH | $2B | 26 | 816 | 42 |
| 47 | Southern Wealth Management | TX | $2.3B | 18 | 2,061 | 43 |
| 48 | Thompson Investment Management | WI | $2.4B | 19 | 779 | – |
| 49 | Trumbower Financial Advisors | MD | $1.6B | 27 | 167 | – |
| 50 | Wilbanks, Smith & Thomas Asset Management | VA | $5.2B | 32 | 5,275 | 45 |
| 51 | Steele Capital Management | IA | $2.3B | 27 | 3,911 | 49 |
| 52 | Wedge Capital Management | NC | $8.1B | 36 | 258 | – |
| 53 | Eagle Global Advisors | TX | $1.9B | 26 | 400 | 51 |
| 54 | Roffman Miller Associates | PA | $2.4B | 32 | 1,300 | 54 |
| 55 | J.M. Forbes & Co. | MA | $1B | 63 | 932 | – |
| 56 | Professional Advisory Services | FL | $1B | 46 | 1,169 | 15 |
| 57 | Paragon Capital Management | CO | $1B | 33 | 737 | – |
| 58 | Tanglewood Total Wealth Management | TX | $1.2B | 45 | 1,252 | – |
| 59 | D.F. Dent & Co. | MD | $8.5B | 47 | 1,350 | 93 |
| 60 | Conrad Siegel Investment Advisors | PA | $6.9B | 21 | 873 | 70 |
| 61 | Lee Financial | TX | $1.2B | 48 | 3,500 | 53 |
| 62 | Frank, Rimerman & Co. | CA | $1.7B | 21 | 356 | – |
| 63 | Guyasuta Investment Advisors | PA | $2B | 40 | 1,350 | 37 |
| 64 | JMG Financial Group | IL | $4.5B | 38 | 4,560 | 61 |
| 65 | Marble Harbor Investment Counsel | MA | $1B | 17 | 506 | – |
| 66 | Evergreen Capital Management | WA | $3.8B | 39 | 2,659 | – |
| 67 | Bloom Advisors | MI | $1.2B | 39 | 1,165 | – |
| 68 | Manchester Capital Management | VT | $3.7B | 30 | 271 | 23 |
| 69 | Palisade Capital Management | NJ | $4.2B | 33 | 2,199 | 56 |
| 70 | Austin Asset | TX | $1.4B | 36 | 425 | – |
| 71 | Prio Wealth Management | MA | $3.2B | 35 | 1,765 | – |
| 72 | Stack Financial Management | MT | $1.8B | 29 | 1,526 | – |
| 73 | Azzad Asset Management | VA | $1.3B | 26 | 1,528 | 25 |
| 74 | WBH Advisory | MD | $1.1B | 37 | 2,121 | – |
| 75 | Jackson Thornton Asset Management | AL | $1.5B | 24 | 927 | 88 |
| 76 | David Vaughan Investments | IL | $3.9B | 46 | 3,520 | 40 |
| 77 | Obermeyer Wood Investment Counsel | CO | $1.8B | 25 | 2,344 | – |
| 78 | Legacy Wealth Management | TN | $1.9B | 41 | 4,214 | 75 |
| 79 | Private Management Group | CA | $4B | 38 | 2,500 | – |
| 80 | Northside Capital Management | OR | $4.6B | 24 | 514 | – |
| 81 | Thompson, Siegel & Walmsley | VA | $17.5B | 53 | 4,952 | – |
| 82 | FCI Advisors | KS | $12.8B | 29 | 13,818 | – |
| 83 | Index Fund Advisors | CA | $4.7B | 24 | 2,442 | 66 |
| 84 | Congress Asset Management | MA | $10B | 38 | 6,423 | – |
| 85 | Natural Investments | CA | $1.8B | 38 | 4,100 | – |
| 86 | Wacker Wealth Partners | CA | $1.1B | 35 | 707 | – |
| 87 | Henssler Financial | GA | $2.8B | 36 | 4,001 | 83 |
| 88 | Highland Capital Management | TN | $3.5B | 36 | 850 | – |
| 89 | Alta Capital Managementl | UT | $1.4B | 42 | 1,572 | – |
| 90 | Fiduciary Advisors | MO | $1.1B | 23 | 349 | – |
| 91 | Endurance Wealth Management | RI | $1B | 14 | 778 | – |
| 92 | Gibson Capital | PA | $2B | 34 | 1,000 | – |
| 93 | Turtle Creek Management | TX | $3.1B | 17 | 505 | – |
| 94 | Wingate Wealth Advisors | MA | $1B | 37 | 645 | 74 |
| 95 | The Financial Advisory Group | TX | $1.1B | 26 | 2,300 | 90 |
| 96 | R.M. Davis | ME | $5.7B | 45 | 5,599 | – |
| 97 | Confluence Investment Management | MO | $6.9B | 15 | 17,616 | – |
| 98 | Richard C. Young & Co. | FL | $1.3B | 34 | 1,963 | 26 |
| 99 | Investment Consulting Group | IA | $2.1B | 33 | 766 | – |
| 100 | Charles D. Hyman & Co. | FL | $2.1B | 29 | 956 | 80 |