Raymond James moves to free trades for advisors and their clients

Guido Mieth | DigitalVision | Getty Images

Raymond James‘ independent registered investment advisors have reason to cheer.

The firm announced on Monday that it is eliminating transaction fees for stocks, exchange-traded funds and options in a division serving those professionals.

The move was announced on Monday at a conference in Bonita Springs, Florida, for the firm’s Investment Advisors Division, which focuses on registered investment advisors, also known as RIAs.

The change exclusively affects RIAs in that division. The company did not disclose how many advisors that includes.

The move by Raymond James comes amid a mini-stampede among financial services firms to offer commission-free trades in recent months.

That includes consumer-facing businesses of Charles Schwab, Fidelity and TD Ameritrade. On Monday, Bank of America said that it will now offer unlimited free trades to certain loyalty customers through its Merrill Edge online service.

But the transition by St. Petersburg, Florida-based Raymond James is slightly different because it only affects the fee-based accounts offered by certain financial advisors, which has no direct trades by the client.

The change is big news to Charles L. Failla, certified financial planner and principal at Sovereign Financial Group, with offices in New York City and Connecticut. Sovereign uses Raymond James’ RIA platform as its custodian.

“We frankly, up until this morning, started thinking in terms of, do we really need to be thinking of moving our custody over to other platforms like Schwab or Fidelity, because a zero transaction fee is better than a transaction fee,” Failla said.

More from Financial Advisor 100:
What the $68 trillion Great Wealth Transfer means for advisors
Financial advisors need to change to succeed in the next decade
Ken Fisher fallout: Which pension plans have pulled out and which have stayed

“They’ve taken that off the plate,” Failla said. “We don’t have to disrupt our clients’ relationships and still deliver best-in-class transaction pricing.”

The fees the advisors were paying typically ranged between $8 to $10 per trade, depending on the size of their practice, he said.

For clients, it’s also a win no matter what they were paying, Failla said. “No one was at zero and now everyone is,” Failla said.

Products You May Like

Articles You May Like

Education Department to forgive $1.2 billion in student debt for 35,000 borrowers
‘Rentvesting’ can be ‘a good way to get into the property market,’ economist says. Here’s how it works
NBA sends media terms to Warner Bros. Discovery, officially starting five-day match period
HSBC appoints Georges Elhedery as group CEO starting Sept. 2
Burberry shares drop 15% after the luxury giant issues profit warning and replaces CEO

Leave a Reply

Your email address will not be published. Required fields are marked *